A few weeks ago I was lucky enough to participate in a new collection photo shoot with some incredibly inspiring ladies for Adrift clothing. Just this morning, this collection has been released! Yay! (Get your hands on it here).
Not only was a absolutely thrilled to be involved with Adrift, but to be part of such a special campaign in support of Share the Dignity has been something very special. Share the Dignity is an Australian women’s charity bringing dignity to homeless, at-risk and women experiencing domestic violence through the distribution of sanitary items, and funding funerals of those killed as a result of domestic violence. “We believe all women matter and all women deserve dignity and justice.” This charity is founded and spear headed by female power house Rochelle Courtenay, who I had the absolute pleasure of meeting during our shoot.
Rochelle is Share the Dignity’s founder and Managing Director; the title she is most proud of though is ‘Pad Lady’. This title came about and stuck while she collected of over 750,000 packets of pads and tampons across Australia over two years. She learned of homeless women going without basic sanitary items during their menstrual cycle. Most noteworthy, Rochelle decided the question was not “Why is no one doing anything” but rather “ What’s stopping me from doing something?” In March 2015 Rochelle took matters in to her own hands collecting sanitary items within her local community and distributing to local shelters. As a result, a simple idea of giving dignity to women, Share the Dignity has grown into a national charity. Consequently, it has over 1,500 volunteers Australia wide, and most noteworthy, provides multiple initiatives aimed at giving dignity to women.
As soon as Adrift approached me about this collection I knew I had to be involved. As a victim of domestic violence myself (a story for another time), I could not feel more strongly about providing women and victims with support. This new stunning collection includes gorgeous prints and vibrant patterns, and proceeds from the sale of this entire Blush collection are being donated to Share the Dignity. The target is $9,000; this will go towards a pink vending machine for a school or public bathroom so women in need won’t have to make the choice between buying food or sanitary products.
To find out more about Share the Dignity and their amazing cause, head to SharetheDignity.com Or to shop the gorgeous new Adrift collection, visit Adrift online.